How to use the Character Counter
- Type or paste your text.
- See character counts with and without spaces, plus letters, digits, symbols, lines and bytes.
- Watch the platform bars – they turn amber near a limit and red when you go over.
Formula
SMS parts = characters ÷ 153 (standard) or ÷ 67 (Unicode) when longer than one SMS
- An SMS written only with standard Latin characters holds 160 characters. Any Gujarati, Hindi or emoji character switches it to Unicode, which holds only 70.
Worked example: Why a Hindi SMS costs more
A 100-character English message fits in one SMS. The same length in Hindi needs Unicode encoding, which allows only 70 characters per SMS, so it is sent as 2 parts.
Character limits worth knowing
Keep these in mind when writing for the web:
- Google usually shows about 50–60 characters of a page title and about 150–160 characters of a meta description.
- X (Twitter) allows 280 characters for standard accounts.
- Instagram captions can be up to 2,200 characters, but only the first ~125 show before “more”.
- YouTube titles can be 100 characters long.