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Profit & Loss Calculator

Price your products with confidence. Enter cost and selling price to see your profit or loss, markup and margin – or enter a target profit to get the selling price you need.

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Profit % (on cost)

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Margin (on sale)

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Total cost

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Total sales

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Runs entirely in your browser – nothing you enter is uploaded.

How to use the Profit & Loss Calculator

  1. Enter the cost price of one unit.
  2. Enter the selling price and, if needed, the quantity.
  3. See your profit or loss, profit percentage and margin instantly.
  4. To set a price, switch to Find selling price and enter your target profit %.

Formula

Profit = Selling price − Cost price
Profit % = Profit ÷ Cost price × 100
Margin % = Profit ÷ Selling price × 100
  • Selling price for a target profit = Cost × (1 + Profit% ÷ 100).

Worked example: Buying at ₹800, selling at ₹1,000

Profit = ₹1,000 − ₹800 = ₹200 per unit.

Profit % on cost (markup) = 200 ÷ 800 × 100 = 25%. Margin on sale = 200 ÷ 1,000 × 100 = 20%.

Selling 50 units earns ₹10,000 in profit.

Markup vs margin

Markup (profit on cost) and margin (profit on sale) describe the same profit from different bases, and confusing them is a common pricing mistake. A 25% markup gives only a 20% margin. If you need a 25% margin, you must mark up by 33.3%.

Frequently asked questions

How is profit percentage calculated?

Profit percentage = (Selling price − Cost price) ÷ Cost price × 100. It is calculated on the cost price unless stated otherwise.

How is loss percentage calculated?

Loss percentage = (Cost price − Selling price) ÷ Cost price × 100.

What is the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. The same profit always gives a higher markup than margin.

Should I include GST in cost price?

If you can claim input tax credit, use the price without GST. If you cannot, include GST in your cost.

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